In today’s competitive market, a captivating packaging design plays a pivotal role in capturing the attention of consumers and influencing their purchasing decisions. When it comes to tea, a product that has a rich heritage and a
Ceylon Tea, a prominent player in the global tea market, is embarking on a journey of innovation to enhance its quality and maintain a competitive edge. Recent discussions surrounding the adoption of the blue ocean strategy have
In the tea-rich region of Pambadeniya, women are at the forefront of driving sustainability in agriculture. Taking charge of tea smallholdings, they are actively engaged in initiatives led by the Women Home Garden Society, operating under the
Women have long played a vital and indispensable role in the smallholding tea sector of Sri Lanka, which stands as the country’s second-largest source of export revenue. According to the Food and Agriculture Organization (FAO), approximately 75%
For over a century, smallholder farmers have played a vital role in driving the growth and success of the Ceylon Tea industry. Rooted in a rich heritage of familial tea cultivation, these farmers have been the backbone
Recognizing the evolving preferences of tea enthusiasts worldwide, Ceylon Tea is strategically positioning itself closer to consumers. This involves not only delivering a superior product but actively engaging with consumers to understand their preferences. An exemplary manifestation
Fertilizers play a pivotal role in nurturing tea plants and ensuring successful tea production. In Sri Lanka, where tea is a vital part of the economy, the quality of soil is crucial for tea cultivation. Fertilizers provide
Fertilizers play a crucial role in providing essential nutrients for the synthesis of aromatic compounds, including essential oils. When tea plants lack these nutrients, the essential oil content required for the distinct aroma in tea leaves may
Sri Lanka’s participation in prestigious events such as the World Travel Market (WTM) in London further underscored the country’s commitment to promoting Ceylon Tea as an integral aspect of its tourism and cultural offerings. The Sri Lanka
The tea market is witnessing a remarkable surge in emerging economies, propelled by factors like rising disposable incomes, rapid urbanization, and evolving consumer lifestyles. These regions, characterized by a significant population of tea enthusiasts, are displaying an
In a recent initiative to strengthen the presence of Ceylon Tea in the UK, Sri Lanka embarked on a comprehensive promotional campaign with the goal of increasing awareness and fostering a deeper understanding of the remarkable heritage
Australia has emerged as a significant market for Ceylon tea, with a growing appreciation for its premium quality and health benefits. Sri Lanka was the second-largest tea exporter to Australia in 2018, and in 2019, tea exports
Tea, particularly varieties like Ceylon tea, has transcended the teacup and found its way into the world of beauty and wellness products. As consumers increasingly seek natural alternatives, tea’s integration into beauty and wellness products continues to
Butterfly Pea Tea, also known as Asian Pigeonwings plant native to Southeast Asia, has a captivating history deeply intertwined with regional traditions. Widely used in Ayurvedic medicine, this tea has been cherished for centuries for its potential