Business
Leveraging Premiumization
For tea brands aiming to tap into the premiumization trend, several strategies can be employed: 1.Focus on Quality: Quality should be at the core of
December 4, 2024
10:00 am
- Wed, 11 December 2024
For tea brands aiming to tap into the premiumization trend, several strategies can be employed: 1.Focus on Quality: Quality should be at the core of
In recent years, premiumization has become a significant trend across various sectors, and the tea industry is no exception. As consumers become more discerning and
The labelling of Ceylon tea is critically important for maintaining the integrity and reputation of this renowned product. Accurate labelling ensures consumers receive the genuine
The tea industry, valued at $56.27 billion globally as of 2023, stands at a crucial crossroads where tradition meets technology. Despite being the second most
To demonstrate the tea industry’s economic impact in Sri Lanka, statistics reveal that tea contributes significantly to the national economy. According to the Central Bank
Defining your ideal customer in the tea business begins with a thorough understanding of your product range. Assess the types of tea you offer, whether
The tea business can be a profitable endeavour, though the degree of profitability can vary significantly based on a number of factors. At its core,
The lion logo is a symbol that has been associated with Ceylon tea for many decades. The main reason for having the lion logo is
Economic recessions during a pandemic often lead to changes in consumer behaviour as individuals and households prioritize essential expenses over luxury items. Premium teas, typically
In the competitive tea industry, effective marketing is crucial for producers aiming to differentiate their products and attract new customers. Training programs focusing on essential
Global warming poses a significant challenge to our
Sabaragamuwa province, the home to Udawalawe Nature Reserve,
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