Business
Formulation vs Marketing in Wellness Tea
Wellness tea brands often face the question of whether success is driven more by formulation or marketing. Marketing creates visibility and attracts initial interest, but
March 27, 2026
7:27 am
Wellness tea brands often face the question of whether success is driven more by formulation or marketing. Marketing creates visibility and attracts initial interest, but
Sri Lankan tea exporters are facing increasing cost pressures from multiple directions. Rising energy prices, labour constraints, higher packaging costs, freight volatility, and stricter compliance
Exporting tea across multiple international markets requires more than strong demand or product quality. Each destination brings unique regulatory frameworks, buyer expectations, and logistical constraints.
After tea leaves leave the factory, they enter the next phase of production, which includes evaluation, selection, blending, packing, and preparation for export or retail.
In 2026, tea buyers are increasingly evaluating packaging not just for aesthetics but for functionality, sustainability, and consumer experience. Modern buyers expect packaging that preserves
In a world where first impressions are made in seconds, your online store selling Ceylon tea needs to be more than functional — it needs
Why are the Certifications Important in the Ceylon Tea Industry? Having examined the direct impact of certifications on tea workers, let’s now consider the crucial
Why are the Certifications Important in the Ceylon Tea Industry? In our previous article, we explored the significance of Fair Trade and Rainforest Alliance certifications
This is the final article in our series on addressing the challenges of fair pricing in Ceylon tea. In the previous articles, we explored strategies
In the previous article, we discussed strategies to address price volatility and power imbalances in the Ceylon tea industry. Now, we turn to challenges like
Sabaragamuwa province, the home to Udawalawe Nature Reserve,
