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Leveraging Premiumization

For tea brands aiming to tap into the premiumization trend, several strategies can be employed: 1.Focus on Quality: Quality should be at the core of

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Premiumization of Tea

In recent years, premiumization has become a significant trend across various sectors, and the tea industry is no exception. As consumers become more discerning and

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Labelling

The labelling of Ceylon tea is critically important for maintaining the integrity and reputation of this renowned product. Accurate labelling ensures consumers receive the genuine

tea industry digitized
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The Need for a Digital Transformation

The tea industry, valued at $56.27 billion globally as of 2023, stands at a crucial crossroads where tradition meets technology. Despite being the second most

tea industry contributing to gdp of sri lanka
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Ceylon Tea Industry: Contributor to GDP

To demonstrate the tea industry’s economic impact in Sri Lanka, statistics reveal that tea contributes significantly to the national economy. According to the Central Bank

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Understanding the Ideal Tea Lover

Defining your ideal customer in the tea business begins with a thorough understanding of your product range. Assess the types of tea you offer, whether

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Is tea business profitable? 

The tea business can be a profitable endeavour, though the degree of profitability can vary significantly based on a number of factors. At its core,

a map of sri lanka
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Ceylon Tea’s Mark of Distinction

The lion logo is a symbol that has been associated with Ceylon tea for many decades. The main reason for having the lion logo is

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Shifts in Consumer Behaviour During Crisis

Economic recessions during a pandemic often lead to changes in consumer behaviour as individuals and households prioritize essential expenses over luxury items. Premium teas, typically

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Comprehensive Marketing

In the competitive tea industry, effective marketing is crucial for producers aiming to differentiate their products and attract new customers. Training programs focusing on essential

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