The tea business can be a profitable endeavour, though the degree of profitability can vary significantly based on a number of factors. At its core, the global tea industry is a massive, multi-billion-dollar market, driven by the
The humble tea bag is an ever-present part of the modern tea-drinking experience, allowing for the convenient and mess-free brewing of a single serving of tea. But do you know the story behind how this now-common item
The lion logo is a symbol that has been associated with Ceylon tea for many decades. The main reason for having the lion logo is to represent the high quality and prestige of Ceylon tea, which is
Economic recessions during a pandemic often lead to changes in consumer behaviour as individuals and households prioritize essential expenses over luxury items. Premium teas, typically considered a non-essential luxury, might see a reduction in demand as consumers
Yield optimization refers to the process of increasing the amount of tea produced per unit area without compromising quality. It involves managing various factors such as soil health, climate conditions, pest control, and harvesting techniques. Yield optimization
In the tea industry, achieving the perfect flavour, aroma, and quality hinges on the precise control of time and temperature during critical processing stages such as withering, fermenting, and drying ensuring that tea leaves are processed efficiently
In a highly competitive market, where numerous tea brands vie for consumer attention, the role of packaging design in capturing the shopper’s eye cannot be underestimated. With countless options available both on store shelves and in online
Tea, with its delicate flavors and aromatic characteristics, requires careful protection and preservation to maintain its freshness and quality. Packaging design plays a critical role in safeguarding tea from external factors such as moisture, light, and air.
In today’s conscientious consumer landscape, where values and quality are paramount, packaging design plays a crucial role in representing a brand’s identity and principles. This rings particularly true in the tea industry, where packaging serves as a
In today’s competitive market, a captivating packaging design plays a pivotal role in capturing the attention of consumers and influencing their purchasing decisions. When it comes to tea, a product that has a rich heritage and a
Ceylon Tea, a prominent player in the global tea market, is embarking on a journey of innovation to enhance its quality and maintain a competitive edge. Recent discussions surrounding the adoption of the blue ocean strategy have
In the tea-rich region of Pambadeniya, women are at the forefront of driving sustainability in agriculture. Taking charge of tea smallholdings, they are actively engaged in initiatives led by the Women Home Garden Society, operating under the
Women have long played a vital and indispensable role in the smallholding tea sector of Sri Lanka, which stands as the country’s second-largest source of export revenue. According to the Food and Agriculture Organization (FAO), approximately 75%
For over a century, smallholder farmers have played a vital role in driving the growth and success of the Ceylon Tea industry. Rooted in a rich heritage of familial tea cultivation, these farmers have been the backbone