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selling ceylon tea through e commerce

E-Commerce: Best Practices

In a world where first impressions are made in seconds, your online store selling Ceylon tea needs to be more than functional — it needs to be beautiful, easy to navigate, and trustworthy. Creating an immersive, memorable

the pekoe trail in sri lanka

The Pekoe Trail

Winding through the misty central highlands of Sri Lanka, a new path offers an unparalleled journey into the heart of the island’s most famous industry. The Pekoe Trail is a 300-kilometer long-distance hiking route that meanders through

women in sri lanka plucking ceylon tea

Why Hand-Plucking Enhances Quality?

Behind every exceptional cup of tea lies a story of patience, tradition, and skilled craftsmanship. While modern technology has transformed many industries, in the world of premium tea, hand-plucking remains a time-honoured technique that continues to set

the seal of certification

Certifications

What do Fair Trade and Rainforest Alliance Certifications Mean? Fair Trade Fair Trade certification focuses primarily on the social and economic well-being of tea farmers and workers. It guarantees a fair price for their tea, ensuring they

ceylon tea plucking

Sustainability and Hidden Costs

This is the final article in our series on addressing the challenges of fair pricing in Ceylon tea. In the previous articles, we explored strategies for mitigating price volatility, power imbalances, and improving collective bargaining. Now, we

discount tags on different teas

Strategies for Navigating Price Sensitivity

The price-sensitive nature of the tea market presents a significant challenge for businesses seeking profitability. Consumers are increasingly discerning, demanding both quality and affordability. The following strategies offer a roadmap for navigating this complex landscape and achieving

picking tea leaves in ceylon tea estate

Understanding Bulk Tea Sourcing

The tea industry is booming, with businesses of all sizes seeking high-quality, cost-effective tea sourcing solutions. Whether you’re a large multinational corporation or a smaller, specialty tea company, understanding the nuances of bulk tea exports is crucial

premium ceylon tea

Leveraging Premiumization

For tea brands aiming to tap into the premiumization trend, several strategies can be employed: 1.Focus on Quality: Quality should be at the core of any premium tea product. Whether it’s sourcing the finest leaves, ensuring ethical

millennials drinking tea

Millennials Redefine Self-Care with Tea

In a world of constant notifications and endless to-do lists, millennials are increasingly turning to an ancient remedy for modern stress: tea. Unlike the rushed coffee runs that fuel our workdays, tea rituals represent a deliberate pause

ceylon silver tips

Ceylon Silver Tips

The lush, rolling hills of Sri Lanka’s central highlands are home to one of the world’s most revered and sought-after teas – Ceylon Silver Tips. This rare, delicate varietal is prized for its refined, nuanced flavour profile

different types of tea in a sale, ceylon tea

Is Tea Business Profitable? 

The tea business can be a profitable endeavour, though the degree of profitability can vary significantly based on a number of factors. At its core, the global tea industry is a massive, multi-billion-dollar market, driven by the

different coloured ceylon tea bags

Origin of Tea Bags

The humble tea bag is an ever-present part of the modern tea-drinking experience, allowing for the convenient and mess-free brewing of a single serving of tea. But do you know the story behind how this now-common item

a map of sri lanka

Ceylon Tea’s Mark of Distinction

The lion logo is a symbol that has been associated with Ceylon tea for many decades. The main reason for having the lion logo is to represent the high quality and prestige of Ceylon tea, which is

lady buying ceylon tea products from market

Shifts in Consumer Behaviour During Crisis

Economic recessions during a pandemic often lead to changes in consumer behaviour as individuals and households prioritize essential expenses over luxury items. Premium teas, typically considered a non-essential luxury, might see a reduction in demand as consumers